In weighted moving averages, what factor is emphasized in the calculations?

In weighted moving averages, the emphasis is placed on the most recent actual demand figures. This method assigns different weights to data points based on their age, typically giving greater importance to more recent observations. The rationale behind this approach is that recent data is often more indicative of current trends and can better reflect the current state of demand, making forecasts more responsive to changes in the market. By focusing on the latest information, businesses can adjust their strategies and inventory levels more effectively in response to demand fluctuations. This makes the strategy particularly useful in dynamic environments where consumer preferences and external conditions may change rapidly.

In contrast, older data points tend to become less relevant over time, as they may not represent current trends accurately. Averaging data across all periods or collecting data from multiple sources does not prioritize the significance of recent trends and can dilute the effectiveness of forecasting efforts in capturing the latest market dynamics.