What does FMCG stand for?

FMCG stands for Fast Moving Consumer Goods. This term refers to products that are sold quickly at relatively low cost. They are typically items that are purchased on a regular basis for everyday use, such as groceries and toiletries. The fast-moving nature of these goods is a result of their high demand, short shelf life, and frequent replenishment cycles.

Understanding this term is important in various business contexts, including inventory management, supply chain logistics, and marketing strategies, as companies strive to keep these products in stock and appealing to consumers. FMCGs often dominate retail spaces and are crucial to the financial performance of retailers due to their high turnover rates.