What is 'filling the void' in packaging terminology?

In packaging terminology, 'filling the void' refers specifically to the practice of adding cushioning materials to prevent movement within the packaging. This is essential for ensuring that products are securely held in place during transportation and storage, reducing the risk of damage. By using appropriate fillers—such as bubble wrap, foam, or packing peanuts—companies can effectively absorb shocks and vibrations that the package may encounter, thereby protecting the integrity of the product inside.

This focus on cushioning is crucial in scenarios where products are delicate or prone to breakage, as it directly impacts overall customer satisfaction and reduces return rates due to damaged goods. Thus, 'filling the void' plays a key role in maintaining product safety and quality throughout the supply chain.