What is one function of packaging?

One essential function of packaging is to protect a product from damage. Effective packaging is designed to safeguard items during transportation, storage, and handling, ensuring that they reach the consumer in optimal condition. This protective aspect applies to various factors including physical impact, environmental conditions (like moisture or temperature), and contamination. By preventing damage, packaging helps maintain the integrity of the product, which is crucial for customer satisfaction and reducing return rates.

While other aspects of packaging may exist, such as size reduction or aesthetic elements aimed at attracting customers, the primary objective remains to protect and preserve the product throughout its lifecycle.