What is the main purpose of an order tracking system?

The primary purpose of an order tracking system is to provide information regarding the current status of an order. This system enables customers, as well as businesses, to monitor the progress of their orders from the initial placement through to delivery. By offering real-time updates, an order tracking system increases transparency and allows customers to understand where their orders are at any given moment, thereby mitigating uncertainty and improving the overall user experience.

While other aspects such as timely delivery, shipping cost reduction, and enhanced customer service are important for a business, they are often secondary benefits that arise from the effective implementation of an order tracking system. The core function is fundamentally about keeping customers informed, which can lead to higher satisfaction and trust in the business.